Thursday, July 12, 2007

Internet Home Business Basics: Search Engine Optimization for Newbies

Copyright © Michael Laleye

So you’re searching the web for something that you need information on, something that you want to buy or just searching for the heck of it. You go to one of the handful of search engines out there, type in what you’re looking for and receive a ton of different sites to visit. Well, what if you want your site or business to be on the top of that list? This is where search engine optimization comes into play. Simply put, search engine optimization gives your site several different ways to be looked up on the net whether it is by keywords, local searches or even images. Are you interested?

Keywords are the most important part of search engine optimization. Otherwise known as tags, keywords are descriptors of your business or site. Let’s say your business is agriculture. Possible keywords, or tags, could include farm, farming, animals, plants, garden, gardening, farm machines, and weather. And these are just to name a few. The more keywords you purchase means more possible hits for your site. And in some cases the more keywords, or tags, that you have, the better the chance is of having your site at the top of the list.

Search engine optimization increases the traffic to your site through search engines in a more mathematical way. It works on the theory that the higher your site appears on the list, the more it will be visited. Search engine optimization gives your site different ways to be researched as well. Instead of working off of keywords alone, you can use your business logo or various pictures on your site to promote business. Images can be searched just as easily as tags or keywords.

Using a local search can be highly beneficial to both you and the person searching. Local searches narrow the results field and oftentimes, if you have a unique product selection, your business can be the only result that shows up. Internet marketing can be a wonderful tool for your company as it gives you more options than just putting an ad in the paper, phone book or doing pricey commercials.

Another option of search engine optimization is using a vertical search for your company. While the larger search engines provide quality service, certain keywords that you have chosen can also lead to other links and sites. By going with a vertical search engine, you can almost guarantee that you will be searched by people who are looking for your products or services specifically. For example, there is a site dedicated for searching up dental products that only brings up things related to your search. Search engine optimization, or SEO, may sound complicated but it makes your business’ life easier.

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