Friday, August 10, 2007

What Is Traffic And How Can You Get Some Part 1
(c) Charlie Page

When it comes to making money online there are three elements that everyone MUST have in order to succeed.

1. Something to sell
2. A website that makes the sale and collects the money
3. People coming to that site and buying

Getting items 1 and 2 set up and in place are as easy as pie. In fact, you can have these in place in the next 10 minutes by becoming an affiliate.

But it's that third element, getting REAL people to come to your site and buy something, that has most people stumped.

Getting visitors to your site is called, in Internet terms, getting traffic. And there is no other topic on which so much is written, and so much is wrong.

Being a fairly simple minded fellow, I like to keep things simple and easy to understand. In that light, here are some thoughts on understanding, and getting, traffic.

There are only two types of traffic.

1. Free Traffic
2. Paid Traffic

What this means is that you are going to have to buy traffic through either your efforts (free traffic) or your pocketbook (paid traffic)

Let's look at each and see how they work. This week we focus on free traffic.

>> Free Traffic <<

>>> SEARCH ENGINES - Often touted as the #1 way to get
free traffic, the tactic here is to get your site listed in the venerated 'top ten' search results. You can't trick the search engines, so the best way to do this is to provide content, and lots of it.

If your site is helpful to human readers you will do well. If you try and outsmart the search engines to get traffic you will go broke buying the latest and greatest thingy that simply won't work, or won't work long.

Create a CONTENT RICH site and the search engines will reward you by displaying that site when people search for the type of information you provide.

>>> FREE ADS - Free ads are a mixed blessing. They are
free, which is good. They usually don't work, which is bad.

If you can get a free ad in a place where ads are usually sold, like the free ad you get for subscribing to some ezines or classified ad sites that are visited by people, then it might be worth the time.

BUT - ad blasters and automated submitters do not work in testing and are to be avoided.

>>> ARTICLES - Without a doubt, marketing with articles
is the #1 free traffic method. You don't need to be Hemmingway to do this.

All you have to do is write a short article - about 500 words works best - that describes a problem people face and also provides ways to solve that problem.

Once your article is written, you can submit it to article directories, ezines, other website owners, and more to get the widest possible distribution.

Write and submit an article a week and very soon you will get very interested visitors who are proven to buy.

>>> VIRAL MARKETING - Viral marketing basically means
creating something of value that others can give away while making sure you benefit from it being given away.

The most common form of this is a short booklet.

Creating a viral marketing booklet is a win-win situation. You win because the links in the product are yours, so you get paid when people click. Readers win because you provide valuable information and they can give the booklet free from their website.

Create a viral report and get visitors from the links inside the report, as well as visitors who want to give the report to others.

>>> PUBLISH AN EZINE - Publishing an ezine is highly profitable and easy to do. All you need to do is gather, or write, articles about a specific subject and publish an ezine (like the one you are reading now) on a schedule. That might mean every week, or every month.

You can get great articles from all sorts of places, like article directories or ezine directories.

Publish an ezine, offer it to everyone in your address book and who visits your site, and watch your traffic grow.

>>> PUBLISH A BLOG - This is super easy today. If you have a hosting account, the chances are you have blogging software on that account free. If not, you can always use Blogger.

The basic idea here is the same as a website ... provide great content and the search engines send people.

The advantage to a blog is that you can have some interactivity by letting people comment, and you can easily structure your blog for easy reading.

Set up a blog today, provide great content, and the search engines will send traffic over time.

>>> PARTICIPATE ON FORUMS - This is an excellent, and free, way to earn while you learn. The idea here is to visit forums that are specific to your site and post questions or make comments.

This works well if you understand reciprocity and are wiling to give a bit before you receive. It does not work at all if your forum post is simply an ad in disguise.

Once forum members get to know and trust you a bit they will visit the site you list in your signature area. If you visit the forums specific to your topic of interest and get involved, you will get very targeted free traffic on a steady basis.

Other methods of getting traffic free include

* Provide endorsements
* Press releases
* Linking
* And more

You can read about most of these methods at Just look on the home page for the 'articles' link.

As you can see, there are many ways to get free traffic to your site. These methods take time that could be spent doing other things.

But if you have more time than money at this point in your life (and we've all been there) these techniques will work to get some traffic to your site.

I hope they work for you too.

Next week we are going to look at ways to get paid traffic, so stayed tuned!

Charlie Page helps people succeed online. How can he help you? Find out now at his main site or call his toll free number.


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Michael Laleye

Home Based Affiliate Business