Sunday, December 16, 2007

Is An Unenthusiastic Down Line a Bane of Your Network Marketing Group?

Copyright © Michael Laleye

Network marketers are always on the lookout for qualified candidates to be included in their down lines. After all, while selling a product is most certainly an important aspect of the business known as multi level marketing (MLM), the recruitment and training of qualified new distributors is the other leg that your business success stands on. Yet down line candidates are as varied as the population that supplies them: some are gung-ho and jump right in only to fizz out later, while others seem to flitter hither and about and while they do not sell much, they most certainly attract a lot of other leads which in many ways makes up for their inability to close a sale. Yet perhaps the most challenging, and at the same time most rewarding, group of people to deal with are those that might be categorized as by and large unenthusiastic.

Is an unenthusiastic down line a bane of your network marketing group? Even as everything in your mind may say yes, the reality is actually quite the opposite. Consider the fact that a lack of enthusiasm is not necessarily evidence for inability to excite or lack of commitment but instead focus on the fact that people who are hard to outwardly enthuse about any one thing are by their very nature solid and stable. This imbues their interactions with good natured humor, calm rationale, and an intellectual consideration of facts and figures. Sure, folks with these characteristics may not be bursting at the seams with high fevered enthusiasm or high pitched activity, but instead they are able to appeal to a potential consumer’s need for information, explanation, and background facts.

This actually makes the outwardly unenthusiastic individual a most valuable member of your network marketing group and it is the wise up line participant in any MLM venture that will strategically place them in their down lines. If you are still not entirely convinced that this kind of personality really will do well in a sales environment, consider the fact that face to face sales events and pitches are almost becoming a thing of the past with the online transaction becoming more important than ever. This kind of solid, albeit externally somewhat unexcitable and apparently unenthusiastic, individual is the one worker whom you can rely on to spell check an email before sending it out, perusing a new sales brochure and marking it in parts that appear interesting and in others that might raise questions, and also being the first one to discover, point out, and offer a solution for a flaw in a marketing campaign.

Many a time it is you who will need to overcome a bias when dealing with this member of your network marketing group; perhaps you have a hard time reading the person and finding out if she or he is truly interested in a new promotion or not, and you might even consider this kind of individual as somewhat closemouthed and it probably frustrates you to no end that you need to ask question after question to figure out what the person is thinking. A better approach to dealing with someone like that will be not to bemoan their lack of enthusiasm but instead to deal with her or him on their level by asking succinct questions, and offer very specific ideas. Following this advice will turn a bane to your network marketing group into an asset!

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