Sunday, December 16, 2007

Is An Unenthusiastic Down Line a Bane of Your Network Marketing Group?

Copyright © Michael Laleye

Network marketers are always on the lookout for qualified candidates to be included in their down lines. After all, while selling a product is most certainly an important aspect of the business known as multi level marketing (MLM), the recruitment and training of qualified new distributors is the other leg that your business success stands on. Yet down line candidates are as varied as the population that supplies them: some are gung-ho and jump right in only to fizz out later, while others seem to flitter hither and about and while they do not sell much, they most certainly attract a lot of other leads which in many ways makes up for their inability to close a sale. Yet perhaps the most challenging, and at the same time most rewarding, group of people to deal with are those that might be categorized as by and large unenthusiastic.

Is an unenthusiastic down line a bane of your network marketing group? Even as everything in your mind may say yes, the reality is actually quite the opposite. Consider the fact that a lack of enthusiasm is not necessarily evidence for inability to excite or lack of commitment but instead focus on the fact that people who are hard to outwardly enthuse about any one thing are by their very nature solid and stable. This imbues their interactions with good natured humor, calm rationale, and an intellectual consideration of facts and figures. Sure, folks with these characteristics may not be bursting at the seams with high fevered enthusiasm or high pitched activity, but instead they are able to appeal to a potential consumer’s need for information, explanation, and background facts.

This actually makes the outwardly unenthusiastic individual a most valuable member of your network marketing group and it is the wise up line participant in any MLM venture that will strategically place them in their down lines. If you are still not entirely convinced that this kind of personality really will do well in a sales environment, consider the fact that face to face sales events and pitches are almost becoming a thing of the past with the online transaction becoming more important than ever. This kind of solid, albeit externally somewhat unexcitable and apparently unenthusiastic, individual is the one worker whom you can rely on to spell check an email before sending it out, perusing a new sales brochure and marking it in parts that appear interesting and in others that might raise questions, and also being the first one to discover, point out, and offer a solution for a flaw in a marketing campaign.

Many a time it is you who will need to overcome a bias when dealing with this member of your network marketing group; perhaps you have a hard time reading the person and finding out if she or he is truly interested in a new promotion or not, and you might even consider this kind of individual as somewhat closemouthed and it probably frustrates you to no end that you need to ask question after question to figure out what the person is thinking. A better approach to dealing with someone like that will be not to bemoan their lack of enthusiasm but instead to deal with her or him on their level by asking succinct questions, and offer very specific ideas. Following this advice will turn a bane to your network marketing group into an asset!

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Wednesday, December 05, 2007

Home Business Contacts

Copyright © Michael Laleye

You might be under the impression that once you open up your home business you aren’t going to have to deal with any business associates ever again. In fact some people decide to open a home business just because they don’t want to deal with people any more, and they think that they can do it all on their own, without the aid of anyone else. However, if you decide to start a home business thinking that you aren’t going to have to deal with anyone else, you might be completely mistaken.

In fact, owning a home business might mean that you have to see people more than you’d think. Remember, a home business is hard to run - much harder than you might have assumed. You are going to have to be relying on yourself for several things, because you no longer have a boss or business associates to take care of things for you. Every single aspect of your business, from the web page design, to the marketing, to the every day chores like emptying the trash, is going to be up to you. This might come as a shock to someone who hasn’t thought about it. If your computer breaks, there are no tech people on staff to help you out, and if you need an expert for something, you have to be your own expert.

This is why having home business contacts is so very important. You want to be sure that you are making as many contacts as possible, wherever you go. This is simply a case in which you cannot afford to be on your own, as much as you would like to.

Many people who own home businesses network with each other to help each other out. Perhaps you have a friend who is good at webpage design, and will help you with yours, if you in turn will help them fix their computer if it breaks. Perhaps you know someone who can work on the print marketing aspect of your business, if you can write them some good content for their own website.

Remember that with a home business, you can’t afford to go it alone no matter how much you want to. This is a case in which people really have to depend on each other, even if the are working from home and are working on their own. One of the decisions you might want to make is whether or not to bring your spouse or other family members on board. This might be a way to get some help with some of the aspects of running your home business that you have never thought of before.

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Sunday, December 02, 2007

Is There Really A Best Home Business Opportunity…Or Are They All Equal?

Copyright © Michael Laleye

One of the top questions people have when looking for a home business opportunity is whether any of them are really any better than the others or are they all about the same. That question however, is not that easy to answer as there are many variables that go into what makes a home business successful. In reality, there are two types of home businesses that have to be reviewed first and those are the legitimate ones and the ones that only out after your money.

The internet, as well as many magazine ads are fraught with offer for home business opportunities and there are a few signs that may indicate what they are offering is not always going to pass legal muster. Large upfront membership fees for which there is little to indicate what the benefits are to holding a membership. Businesses that require a business operator to pay for product in order to be eligible for commission payments on sales and a lack of personal contact information are just a few of the red flags to be cautious of in looking at a home business opportunity.

Once all the legitimate businesses have been identified, there are a couple of variable that you have direct control over. It is not secret in any type of business that the more a person puts into it, the more they can expect out of it. In other words, the harder you work, the more return you will see on your investment of either money or seat equity. The type of product and service being offered will also have a significant impact on your ability to be a success.

For example, a business selling ice cubes in the Arctic Circle may not fare as well as one selling the same ice cubes on the equator. The product being sold must have a local market and some of the best home business opportunities deal in consumable products, that is products that people will need to replenish as they are used. Selling cemetery plots for instance, may generate a few sales, but most people will have no use for more than one and expecting a long-term income may be foolhardy.

Additionally, companies that offer multiple layers of distributors a piece of the commission on any sales have to price their products high enough to keep everyone in the supply chain happy. This can be an indication the product is overpriced or of inferior quality and sales may be extremely hard to come by.

In order to judge whether a business is the best one being offered you have to consider your location, the market and repeat market for the product as well as its price. Look at the demographics to insure there are enough people that may need the product as well as the level of competition you will have in selling the product. Once you have done all the research and decided on a company and a product, it is your work ethic that will determine if it is the best home business opportunity you can find. Otherwise, they are all pretty much the same.

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